What’s It Like to Work at Scabino?

Meet the people building the Scabino experience: from content and ecommerce to technology and fulfilment.

Most people discover Scabino through a product recommendation, an educational post, our website or a package arriving at their door.

Behind each of these moments is a team making sure the experience feels clear, reliable and personal. We wanted to show you what that work looks like from the inside, so we spoke to the people helping build Scabino every day.

Ramona, Social Media & Marketing Coordinator

Tell us a little about yourself and how you joined Scabino.

I had been thinking about making a career change for some time when Ștefan reached out after seeing the work I was doing in my previous role. We had a call, and the rest is history. Today, I have a great deal of autonomy in my role, which has given me the opportunity to learn and grow quickly.

How do you turn a product or beauty topic into clear, useful content?

It depends on the product or subject, but I usually approach it from an educational or problem-and-solution perspective. I want anyone who comes across our content to leave with something useful, whether that means learning something new about skincare or finding an answer to a concern they have had for a while.

What makes beauty content feel trustworthy rather than simply promotional?

Education. Every piece of content we create is designed to help people understand which ingredients and products may suit them and why. Our goal is not simply to promote what is viral, but to help people make clearer, more informed choices.

Is there a Scabino campaign you are particularly proud of?

I am proud of everything we have created so far, but our Back to School campaign remains my favourite. It gave me the opportunity to build a playful, cohesive concept that was fun to create and also delivered strong results.

Damaris, Head of Ecommerce

Tell us a little about yourself and how you joined Scabino.

I am naturally sociable and have always been passionate about beauty. I discovered the role on eJobs, applied, and that was the beginning of my journey at Scabino.

What does a great online beauty shopping experience mean to you?

It should feel simple and personal. Customers need to feel understood and guided towards a product that genuinely suits their needs.

What is the most interesting part of adapting the Scabino experience to different markets?

Every market has its own preferences, habits and expectations. The most interesting part is finding the right balance between preserving Scabino’s identity and adapting the experience to what works locally.

What is your favourite part of working at Scabino?

The dynamic environment keeps things interesting, but the people around me matter most. They are the reason I am happy to come to work each day.

Mihai, Digital Development Lead

Tell us a little about yourself and how you joined Scabino.

I have always been passionate about technology and innovation. When Ștefan told me about Scabino’s plans, I knew I wanted to be part of the team bringing that vision to life.

What are you building behind the Scabino digital experience?

My main focus is making every interaction with our digital platforms as simple and enjoyable as possible. The technology behind the experience may be complex, but it should never feel that way to the customer.

How do you turn technical complexity into something intuitive?

I try to look at every feature through the eyes of someone visiting our website for the first time. If a function can be understood and used without additional instructions, we are moving in the right direction.

What are you most excited to develop as Scabino expands?

Our mobile app and a connected system that works across Romania and every market we enter. The goal is to provide the same seamless experience and access to the same carefully selected products, regardless of the customer’s location or device.

Edy, Warehouse Manager

Tell us a little about yourself and how you joined Scabino.

I am a calm, sociable person who is always open to learning something new. I have always enjoyed logistics and everything that happens behind the scenes in a warehouse, so I started looking for a role that suited me. I found Scabino on eJobs, applied, and here I am.

What does a typical day in the Scabino warehouse look like?

My day usually begins with a good coffee, a few emails and, of course, processing orders. Everything runs a little better with good music playing in the background.

What happens between an order being placed and leaving the warehouse?

Once an order is confirmed, it is processed and the picking begins. I collect each product, check that everything is correct and prepare the order for packing. We also add plenty of protective packing material to make sure the products reach the customer safely.

What has surprised you most about working at Scabino?

The way people communicate and the absence of unnecessary hierarchy. Regardless of their role, everyone treats one another with respect and is ready to help. That matters a great deal to me and makes the team feel like a family.

Rapid-Fire Round

Three workday essentials?

• Ramona: Coffee, my laptop and a good mood.
• Damaris: A good song, an ice-cold cola and a colleague who brings energy to the day.
• Mihai: My laptop, coffee and a good mood.
• Ștefan: My laptop, phone and coffee.
• George: Coffee, something refreshing and a few well-timed breaks to maintain my energy and focus.
• Edy: Morning coffee, good music and a colleague ready with a joke.

Your favourite product from the Scabino selection?

• Ramona: Medicube Hypochlorous Acid Facial Spray.
• Damaris: Isntree’s hyaluronic acid face cream. Choosing only one is difficult, but that would be my pick.
• Mihai: Old Spice Cologne Mist Cashmere & Vanilla Wood.
• Ștefan: Celimax Dual Barrier SPF.
• George: Beauty of Joseon Relief Sun: Rice + Probiotics SPF. It is one of the products I would choose every time.
• Edy: Crest Baking Soda & Peroxide Whitening Toothpaste. It is a product I would happily recommend.

One word that describes working at Scabino?

• Ramona: Growth.
• Damaris: Trust.
• Mihai: Teamwork.
• Ștefan: Growth.
• George: Innovative.
• Edy: Family.

A Word from Our Founders

The people you have just met shape the Scabino experience every day. To close, we asked our founders about the wider vision behind the company—and where it is heading next.

Ștefan — Founder & CEO

Why did you decide to build Scabino?

I started Scabino with the ambition of building a Romanian beauty retailer that could become relevant across Europe. I saw room for a better shopping experience—one built around carefully selected products, clear information and greater confidence in the decision-making process.

For me, Scabino is about more than selling beauty products. It is about building a Romanian company capable of competing internationally while creating a better experience for its customers.

What principle guides the way Scabino selects its products and partners?

We ask ourselves one simple question: is this a product or brand we would feel confident recommending to our customers over the long term?

We look beyond popularity and trends. Product quality, reputation, transparency, customer relevance and the way a partner builds its business all matter. Our goal is to develop lasting relationships with brands we believe in and to build a coherent portfolio, rather than simply the largest one possible.

What do you want Scabino to become as it expands across Europe?

I want Scabino to become the first international beauty retailer built in Romania and a relevant player in the European market.

Expansion is not simply about opening online stores in more countries. It means understanding local customers, adapting to each market and delivering the same quality of experience wherever Scabino is present.

In the long term, I hope Scabino becomes an example of a Romanian company that succeeded in building a strong international business.

George — Founder & CTO

What role does technology play in the way Scabino is being built?

Technology is essential to making our processes more efficient and the customer experience simpler. It allows us to build a platform that is intuitive, fast and easy to use, while also supporting the operational side of the business.

What needs to happen behind the scenes for a beauty platform to scale across Europe?

We need a strong international fulfilment and logistics network, together with local brand awareness and customer trust in every market. The experience also needs to reflect the expectations and particularities of each country without losing the elements that define Scabino.

What are you most excited to build next?

I am most excited about developing the international network that will allow us to bring Scabino’s products to more customers across Europe—and to offer the same reliable experience regardless of where they order from.

That is a glimpse inside Scabino: a team bringing together content, ecommerce, technology and operations around one shared goal—to make beauty easier to understand, choose and trust.

Thanks for meeting the team.

—The Scabino Team